Rose Quartz Media: "Magic Is A Way Of Life"

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Rose Quartz Media
“Magic is A Way of Life”

•    PROBLEM
Art heals pain and distracts us from daily stress. Where can soulful, compassionate, artistic-minded readers find beautiful books and e-books (Romance, Erotic Romance, Literary fiction, YA fiction, Lifestyle and Self-Help), as well as films and merchandise that appeal to and inspire them, and how can they build a community that supports and empowers them as readers and humans?

•    MARKET
Pink Diamond—Romance and Erotic Romance:
•    Estimated annual total sales value of romance in 2013: $1.08 billion (source: BookStats)
•    Romance unit share of adult fiction: 13% (source: Nielsen Books & Consumer Tracker, BISAC Romance)
•    In what format are romance books being purchased? (source: Nielsen US Romance Landscape Q1 2014)
o    E-books: 39%
o    Mass-market paperback: 32%
o    Trade paperback: 18%
o    Hardcover: 9%
o    Audio: 1%
o    Other: 1%
•    Who is the romance book buyer? (source: Nielsen Books & Consumer Tracker)
o    Female: 84%
o    Male: 16%
•    Age of the romance book buyer: 30–54 years old (41%; source: Nielsen Romance Buyer Survey for RWA)
Permission is granted by Romance Writers of America to link to this page and/or use portions of the statistics.


Dangerous Angel—Literary Fiction, Young Adult Fiction, Lifestyle:
•    Self-published books now represent 31% of e-book sales on Amazon’s Kindle Store.
•    Indie authors are earning nearly 40% of the e-book dollars going to authors. Self-published authors are “dominating traditionally published authors” in sci-fi/fantasy, mystery/thriller, and romance genres but -- and here is the surprise -- they are also taking “significant market share in all genres.”

Love Magic—Self-Help and Spirituality:

Self help represents a 10 billion dollar industry in the U.S. alone.


•    SOLUTION
o    Rose Quartz Media seeks to publish at least ten books (including e-books) a year in the (combined) Romance, Erotic Romance, Lifestyle, Literary Fiction, Young Adult Fiction and Self Help categories.
o    
•    PRODUCT DEMO
             An example of the titles we would publish in the first year:
o    Pain: A Love Story, an ebook Trilogy by Coral F. Black—Erotic Romance
o    Lily and Angel: A sequel to the bestselling and beloved Dangerous Angels By Francesca Lia Block
o    How To Kill Your Coyote By Tracy DeBrincat—Young Adult Fiction
o    Abandon Nothing By Lilly Barels—Magical Realism
o    Fairies in The Closet: Weetzie Bat Coloring Book By Francesca Lia Block, illustrated by Aurora Pringle and Weetzie Bat Cookbook Part II By Carmen Staton
o    
•    COMPETITIVE ADVANTAGE
o    Francesca Lia Block www.francescaliablock.com is an expert in the field of publishing, having published over twenty-five books of Adult Fiction, Young Adult Fiction, Romance, Erotica, Fantasy, Memoir, Short Stories and Poetry since 1989 with Harper Collins, St Martins Press, Holt, Bloomsbury and others, as well as having independently published a number of titles including Rough Magick Anthology, Lay Me Out Softly and Fairies in The Kitchen: The Weetzie Bat Cookbook. Over the last quarter century, she has been developing relationships with her peers and talented students, all eager to work with and advise her. She also has many relationships with cutting edge graphic artists, copyeditors, formatters, fashion designers, musicians, models, photographers and filmmakers who have generously donated their time and services to her over the years. Francesca’s books have sold over a million copies worldwide and she has won many awards (including a lifetime achievement award) and been on a number of bestseller lists. She has had a screenplay in development with Fox Searchlight, helped develop a short film based on one of her stories and worked on a line of clothing with the international brand, Wildfox.


•    COMPETITION
o    This company will be unique in that it combines the strengths of independent Romance publishing, independent Fiction publishing, Self Help and Lifestyle publishing with enticing visuals such as dynamic covers, illustrations and merchandise.


•    BUSINESS MODEL
Retail:
Sales of e-books
Sales of books
Sales of merchandise (T-shirts, Tote Bags, Accessories, Stickers, Journals)
Wholesale:
Sales of rights to film companies (We are currently at work on several screenplays)
Licensing to fashion companies


•    GO TO MARKET STRATEGY
o    Target #1: Romance and Erotic Romance Readers
o    Strategy #1: What do we need to do to connect to these people? Reach out to them through online venues such as Facebook, Twitter, Goodreads and Instagram, on a daily basis. Need to create a website that features our books and authors.
o    Target #2:  Readers of Literary Fiction and Young Adult Fiction
o    Strategy #2:  Demonstrate market size, demographics and site traffic.
o    Target #3: Readers of Self Help
o    Other Key Partners
•    
•    MANAGEMENT TEAM
o    Francesca Lia Block, Author, Publisher

     Jessa Marie Mendez, Author, Publisher

     Pablo Capra, Author, Publisher
o    Lara Bennett, Assistant, Social Media, Designer
o    Logan Brent, Assistant, Graphic Artist, Spokesmodel
o    Agata Kamler, Graphic  Artist
o    Rand Paulin, Computer Engineer
o    Elizabeth Barker, Author, Blogger
o    Lilly Barels, Author, Blogger
Advisers:
o    Rebecca Friedman Literary Agent, Publisher, RF Literary
o    Gary Shenk, CEO Corbis Images
o    Richard Nash, Softskull Press, mash.com
o    Danishka Esterhazy, Acclaimed filmmaker, Red Czarina
o    Nicolas Sage, Photographer
o    Liz Dubelman, Vidlit
o    Hillary Carlip, Fly HC, Author, Digital Innovator
o   
•    TIMELINE
o    Our plan is to complete the publication of ten books, including e-books, within one year.

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